2 Corinthians 11:4
“For if he that cometh preacheth another Jesus, whom we have not preached, or if ye receive another spirit, which ye have not received, or another gospel, which ye have not accepted, ye might well bear with him.”
King James Version (KJV)
Check yourself Christian does this new “Jesus Fad” set well with you?
Christian Group Seeks to Promote Jesus Christ in a New Light with $100 Million Ad Campaign: ‘He Gets Us’
A Christian group is spending $100 million on a new campaign to promote Jesus Christ and the values they believe he held.
The “He Gets Us” campaign has already started appearing online and will take over billboards and airwaves across the nation with the goal of presenting Jesus in a new light to Millennials and Gen Z, according to Christianity Today.
— including a Super Bowl ad, per The Washington Post — and content optimized for other high-profile platforms were created with assistance from Michigan-based marketing agency Haven.
“A lot of times, the perception is that Christianity is kind of working against people,” campaign spokesperson and Haven president Jason Vanderground told NBC News. “We wanted to help them see that in Jesus, there was someone who had a lot of common experience just like they did.
The campaign is funded by The Servant Christian Foundation, a nonprofit backed by a Kansas-based, Christian donor-advised fund called The Signatry.
According to Vanderground, the “He Gets Us” campaign has two main goals: “increase the respect and personal relevancy of Jesus” and “encourage Christians to follow the example of Jesus in how they treat other people.”
The ads will encourage users to visit HeGetsUs.com and connect using features such as a live chat function, a text line for “prayer and positive vibes” and more, Christianity Today reports.
Merchandise available on the website — including a t-shirt that says, “Jesus was wrongly judged,” and a hat that says, “Jesus was a refugee” — doesn’t cost money but it’s not exactly free.
“The price you’ll find on each item is not monetary but something you’ll be asked to do: help a neighbor, serve the poor, forgive a family member, etc.,” the site explains.